Navigating the Trends, Brands, and Commerce of Surfing
Being a “real surfer” isn’t just about catching waves—it’s about the kit. In this hilarious instructional strip, Bob Penuelas’ alter ego Wilbur Kookmeyer breaks down the essential commerce of cool. From “bitchen” trunks featuring gecko skeletons to radical high-tops and “Surf Psycho” team-rider tees, Wilbur explains that looking the part is half the battle. He walks readers through the necessity of bright lime green wetsuits and the “cool brand” of surfboard, proving that while talent is optional, the right logos are mandatory. It is a sharp, stippled satire on the commercialization of 90s surf culture.
